BUSINESS HYPOTHESIS VALIDATION
HYPOTHESIS
SMEs lack in knowledge of markets in which they do not operate.
SMEs will pay for having an access to a tool that will allow them to manage online sales.
SMEs will use our database to increase recognition and visibility of their products.
We believe that this consultancy services are scalable through automation with the use of Big Data.
SMEs will pay for access to algorithm that can help increase their sales.
We believe that the local selling websites would like to partner up with us.
There is no direct competitor to Europing, we provide an unique value proposition, because of our algorithm.
We are unique by having an algorithm that finds the highest demand for our customers.
Our consultancy skills are competitive for our customers.
Partners (ex. local selling sites and logistics companies) and customers find Europing trustworthy and valuable.
TEST
Interview: are you selling your product abroad?
If yes, what have been your main struggles to start?, if not, why have you not gone abroad? What were your three main difficulties?
In the online survey feature "Managing all online sales of your company. (uploading offers, payment processing, shipment order)" get majority of 5 score.
Survey: what impact on your business would it have, if your business was exposed of key e-commerce platforms in Europe?
Discuss and get feedback from IT experts, experienced in that field
Survey: Would you pay for an access to a tool that will apply advanced sales algorithm in order to maximize chances to increase your sales?
Survey the biggest selling sites in each country if they want to partner up with us.
Empirical investigation, by looking at competitors websites in what they offering to customers.
Online research if there exists similar algorithm and if they are used in the same way.
Online research on similar consultancy firms to see if the skills that we have are comparable.
Interview customers and partners and ask if they would recommend us to other partners or customers.
VALIDATION
12/17 Interviewees confirmed that they have a lack of knowledge of markets in which they do not operate.
We reached a score with an average of 5,6.
62% think that it will not have influence on their product recognition.
3 experts confirmed that we can automatize consultancy service provided through our platform and Big Data will help build successful algorithm.
80% answered that they would pay for access to such a solution.
in progress
So far there is no direct competitor to Europing. However, there are several Start-Ups with a similar approach.
For now there is no sole tool for calculating demand for particular products, although there are many solutions to find out about popularity and potential demand (e.g. Keywords Everywhere)
Our skills are comparable. However, we have lack of expertise at the moment.
in progress