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CAC & LTV
CAC, in €
Total Cost in €
# Customers
AR, in €
LTV, in €
LTV, in €
Churn Rate
1st year
500
750000
1500
8000
0,250
2000
2nd year
338
675000
2000
8485
0,248
2100
3rd year
228
607500
2667
8999
0,245
2205
4th year
154
546750
3556
9544
0,243
2315
5th year
104
492075
4741
10123
0,240
2431
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