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OUR PERSONA
Michal Milacovic
45 years old, lives in Prague in Czech Republic
Entrepreneur, sells accessories for motorcycles
Michal has a happy family and he’s a proud father of two teenagers. He likes to spend his free time doing hobbies: travelling and motorcycling. Michal is very active on social media, he likes to share latest news about motorcycling industry. He speaks Czech and English.
Needs: marketing skills, knowledge how to increase visibility of his products online
Pains: too little knowledge about international sales and other European cultures.
Objectives: start to sell in the European market, expand company
Motivations: build a sustainable business for his children, who will join him in few years.
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