TRENDS
Even though there is a lot of criticism regarding the idea of a borderless Europe, mainly due to the refugee crisis, it continues to be a key trend. The European market is still the biggest in the world and has specific cultural attributes, different languages and therefore different customer demands. We have the knowledge and experience how to operate in those complicated environments and how to be present in every country of this huge market.
Globally dominated by two players Amazon and Alibaba is still a growing key trend. Especially in Europe there are differences between all of the countries in the way the people use e-commerce and the offered platforms. We help customers here to find the right country and the right platform in this country to sell as many items as possible to customers.
This already long-lasting trend of bringing promotion through the Internet to consumers has not only become a threat for TV-Channels, it has also become a tax issue for many states. The two companies Facebook and Alphabet are dominating the market. Understand how to use those forms of marketing is crucial to promote your products in the internet. In our consultancy service we provide customers how to use online marketing to increase your online sales.
Especially IoT and AI are two key trends which lead to the digitalization of oragnisations and make them more efficient when implemented effectively. SMEs are under the threat of the scalability of those technologies and often do not have to competences to implement them. For us it is a great opportunity as our experience and platform could be used to form partnerships and help with the implementations of those technologies.
The market release of Apple Pay and Google Wallet are just two examples of the mega-trend regarding mobile payments. In China Alipay and WeChat Pay are commonly used for a several years already, there are shops existing which do not accept any other payment methods. An increasing number of PayPal customers will make it even easier to job online and pay quick and safe. This trend will have little impact on our business model at the moment.