PRICING STRATEGY
To decide the prices of our consultancy and selling site service, we will research about what prices other companies take for the same service, i.e consultancy firms and selling sites like Amazon or Ebay, to use as a benchmark in our estimations. From that we would have an estimated price for two of our revenue sources. As we are unique with having an algorithm as our third revenue source, we will estimate that price by using value based pricing.
By using value based pricing, we avoid setting to low or two high prices in respect to what our customers perceive is the right price for our service. By using the TEV approach (True Economic Value) it would be possible to estimate a rather accurate value for our service. It is done by first, finding out the price of best alternative (in our case consultancy firm and selling sites) and then, the perceived value of our differentiation (that we use a algorithm that finds the best market for our customers products).