MARKETING STRATEGY
Key marketing channels
for Europing:
DIRECT SALES
WEBSITE
SOCIAL MEDIA
SEO
EMAIL MARKETING
VIRAL MARKETING
WORD OF MOUTH
COMMUNITIES
REGIONAL PRESS
IMPACT
5
3
3
3
2
4
5
2
3
TARGETED
5
2
2
2
5
1
1
2
2
EFFORT
5
4
2
3
1
2
1
3
2
TIME
5
4
2
2
1
2
1
2
2
COST
MEASURABLE
2
3
2
4
1
1
1
2
3
5
5
1
4
3
1
1
2
1
POEM Matrix
MASS
DIGITAL
REAL
PAID
OWNED
EARNED
DIRECT SALES
WEBSITE
SOCIAL MEDIA
SEO
EMAIL MKT
WOM
COMMUNITIES
VIRAL MKT
REGIONAL PRESS
Our integrated marketing strategy will consist of three stages in which we will gradually implement chosen marketing channels to raise brand awareness, promote our solution and create sales.
​
In the first stage we will create explanatory website, active LinkedIn page and accelerate it all through implementing search engine optimization solutions.
Secondly, having gained real traction on our website we will start to directly sell to our potential customers, as well as build relationship with prospects though email marketing. We believe that it will bring us recognition in industry oriented and regional communities, as well as first customers will share information about us with their network (word of mouth).
​
Last, but not least, we will invest in visibility in regional press in cities we will start to operate. We also will focus on viral marketing, through LinkedIn, where our followers will be willing to share content we will post on our page.
Social Media Strategy
to generate sales of a product
1. Create an all-star profile in the first month.
2. Network with 50 SMEs on LinkedIn in the first 3 month.
3. Receive 30 likes for a content we post in the first half a year.
4. Post 5 own written articles in the first 3 months.
5. Convert 5 LinkedIn contacts into real customers in the first 6 months.
6. Create successful paid campaign - 50 shares of our articles in first 3 months.
who we want to reach?
Business professionals between 20 and 60 y.o. who run their small/medium size company in EU. Those people want to expand their business through increase of sales in online channels. They're tech-savvy and they use LinkedIn to keep up to new trends and build their professional network.
BLOG POSTS
VIDEO
CAMPAIGN HASHTAGS
PAID ADS
1. Hire graphic designer.
2. Hire marketing manager.
3. Create strong, active network.
4. Create integral plan for articles.
5. Find and start cooperation with SMEs hubs.
6. Join LinkedIn groups gathering SMEs.
7. Create interesting web content.
8. Become a Premium LinkedIn user.
MON
TUE
WED
THU
FRI
SAT
SUN
contact and follow-up with clients and prospects through direct messages
​
post short engaging content to interact with followers and start a discussion
post an extensive article with high quality content